Heyy
Hire an AI Employee that actually works your inbox, not just a chatbot widget bolted onto your site.
- Heyy is an 'AI Employees' platform: you hire an AI agent, give it an identity (name, brand, tone, role), feed it knowledge (website crawls, documents, plain text, Q&A pairs), and deploy it into automations across WhatsApp, Instagram, Facebook Messenger, Live Chat, and SMS.
- AI Employees can go beyond answering questions — they can read and update contact/CRM fields mid-conversation, call external APIs (order status, live stock, CRM writes), trigger other automations, and share files.
- Exit points let each employee define its own escalation and resolution logic in plain language (e.g. 'Escalate to Human', 'Refund Request', 'Resolved'), which are then explicitly wired into automation flows and routed to a human inbox with full conversation history preserved.
- Configuration is organized into seven tabs per employee — Identity & guidelines, Content, Attributes, Assets, Exit points, Actions, Settings — plus a Playground for testing before an employee goes live.
- Plan tiers (Hobby $49/mo, Pro $149/mo, Ultra $499/mo, Enterprise custom) gate the number of AI Employees per workspace, knowledge storage per employee, actions per employee, and AI assets per employee, plus separate usage-based charges for credits and WhatsApp messages on top of the base price.
- Built for multi-channel, multi-brand support and sales teams — you can run separate employees per brand or per function (e.g. a Support employee and a Sales employee) inside one workspace.
Pricing
Tiered SaaS plans (Hobby/Pro/Ultra/Enterprise), billed monthly or annually at a discount, gated by user seats, AI Employee count, monthly credits, and per-employee knowledge/actions/asset limits — plus separate usage-based charges for credits and WhatsApp messages on top of the base plan priceHobby
$49/month
Monthly (annual billing available at a discount — ~$41/month equivalent per Chatimize)
1 user, 1,000 credits/month, 1 AI employee, 3 MB knowledge/employee, 3 actions/employee, 3 channels, 10 automations, campaigns, mini-CRM, shared inbox, full API access, basic support, 14-day free trial
Pro
$149/month
Monthly (annual billing available at a discount; exact annual rate not independently confirmed)
Most popular. Everything in Hobby + 5 users, 6,000 credits/month, 2 AI employees, 20 MB knowledge/employee, 8 actions/employee, 50 AI assets/employee, unlimited channels and automations, scheduled/recurring campaigns, journeys, saved views, advanced support
Ultra
$499/month
Monthly (annual billing available at a discount — ~$416/month equivalent per Chatimize)
Everything in Pro + 10 users, 20,000 credits/month, 3 AI employees, 50 MB knowledge/employee, 12 actions/employee, 500 AI assets/employee, sensitive-chat flagging, ability to remove 'Powered by Heyy' branding, priority support
Enterprise
Custom
Contact sales
Everything in Ultra + higher limits, SLAs, dedicated success manager (CSM), migration and onboarding support
What this actually means
Heyy now publishes real dollar figures at heyy.io/pricing: Hobby is $49/month, Pro is $149/month (marked 'Most popular'), Ultra is $499/month, and Enterprise is custom via sales — each tier billed monthly with a discounted annual option, plus a note that 'additional charges apply for Credits & WhatsApp messages' on top of the base price. That's a real change from the feature-limit-only ladder previously documented, and it was independently corroborated by Chatimize's hands-on review (Joren Wouters, updated Mar 2026), which lists Heyy's annualized pricing as running from about $41/month to $416/month depending on tier — consistent with roughly a 16-17% discount off the monthly rates above. One wrinkle worth flagging: Chatimize's review also describes a permanent free plan with 100 credits/month, which is not present on the current pricing page (only a 14-day free trial on Hobby is shown as of this check) — either Heyy has since retired the free tier or the review reflects an older or region-specific offer; we could not independently confirm which. Against the rest of this site, Heyy's pricing is now genuinely comparable: $49/month Hobby sits above Chatbase's $32/mo Hobby and below Intercom's $29/seat/mo Essential (though Heyy's price covers the whole account at 1 seat, not per-seat), and above Crisp's $45/mo Mini plan. The credits system (1,000/mo on Hobby scaling to 20,000/mo on Ultra) plus uncosted 'additional charges' for credits and WhatsApp messages beyond the included allotment means the sticker price is a floor, not a ceiling — actual monthly spend at volume depends on usage in a way flat-seat pricing does not.
How it actually works
Chatbot & AI
The AI Employee is the whole product — an agent built from identity, tone, and knowledge sources that answers in character rather than as a generic bot. The documented warning against crawling live store data (Shopify, WooCommerce) for prices, and the guidance to wire up a live API action instead, is the kind of specific, hard-won caution that suggests real experience with hallucinated-price problems, not theoretical product-spec writing.
Contact Management
The attribute permission model — Read, Share, Update, with Update requiring Read first — lets an employee see, mention, or actually write to contact/CRM fields mid-conversation, like capturing name, email, and phone from an anonymous Live Chat visitor. This is a genuinely more deliberate design than a blanket 'AI can access your CRM' toggle, and it matters if you're worried about an AI agent overwriting a field it shouldn't touch.
Knowledge Base
Four content source types — website crawl, documents, plain text, Q&A pairs — build the employee's knowledge, with auto-retraining available. Storage limits are tight on lower tiers (3 MB on Hobby, 20 MB on Pro), which is worth checking against your actual documentation size before assuming a lower tier will fit.
Shared Inbox
Handoff to a human is a three-part system: an exit point that detects handoff intent, a Boundaries guideline that restrains premature escalation, and routing that maps the exit point to a team inbox with full conversation history preserved. It's a considered handoff design, though it's built around routing to your existing inbox rather than being a standalone shared-inbox product in its own right.
Live Chat
Live Chat is one of the deployable channels for an AI Employee, and it's also where the attribute-capture use case shows up most concretely — turning an anonymous visitor into an identified contact by capturing their details mid-conversation. There's no native voice or email channel documented alongside it, so don't expect this to replace a full omnichannel helpdesk.
Channels
Key features
- AI Employee identity system — name, brand name, gender/avatar, role (Support/Sales/General), tone of voice, and default answer length applied to every reply
- Four content source types (Links/website crawl, Documents, plain Text, Q&A pairs) that train the employee's knowledge base, with a warning against crawling live store data like Shopify/WooCommerce for prices or stock
- Attribute permissions (Read, Share, Update) that let an employee see, mention, or write contact/CRM fields — e.g. capturing name, email, and phone from an anonymous Live Chat visitor
- Custom API actions with input parameters, GET/POST/PUT/PATCH/DELETE support, mock and live testing, and response mapping to trim raw API responses down to only what the employee needs
- Trigger-automation actions so an employee can kick off another Heyy workflow (internal notification, chat assignment, follow-up) mid-conversation
- Configurable exit points (escalation, resolution, or any custom qualified outcome) that must be explicitly selected inside each automation step to take effect
- Response delay and reply-timeout settings per automation step for more natural pacing and automatic handling of unresponsive contacts
- Playground for testing full conversation scenarios — content answers, asset attachment, attribute reads/writes, and exit-point triggering — before an employee is set live
Our scorecard
Overall 3.6/5Hire form is pre-filled with sensible defaults and takes under a minute; the seven-tab structure has a clear recommended configuration order, though a fully-tuned employee (guidelines, content, actions, exit points) still takes real setup time.
Q&A pairs, document/text/link sources, and explicit guardrails against stale crawled data (pushing live lookups to API actions instead) suggest a deliberate design against hallucinated prices/stock — hard to score against rivals without independent benchmarks.
Covers Live Chat, WhatsApp, Instagram, Facebook Messenger, and SMS from one workspace with per-channel automation steps, though notably no native voice or email channel in the docs reviewed.
Now publishes real dollar figures ($49/$149/$499/mo) on heyy.io/pricing, but credits and WhatsApp messaging are billed separately on top of the base price and aren't itemized, so real cost at volume still isn't fully predictable from the page alone.
Docs mention contacting sales for Enterprise limits, but no independent, publicly-sourced signal exists yet on support responsiveness or quality.
Full scoring breakdown
Overall 3.3/5 · 24/25 criteria scoredChannel Coverage
Five native channels confirmed on heyy.io/pricing and the messaging-channels docs — Live Chat widget, WhatsApp, Instagram DM, Facebook Messenger, SMS — but no native email or voice channel is documented anywhere.
Heyy's Inbox shows one thread list across all channels, and the contact card's 'Other chats' panel explicitly surfaces every other conversation the same contact has on a different channel from within the current one — real cross-channel unification, not separate per-channel inboxes.
AI Capability
AI Employees are full configurable agents (identity, knowledge base, permissioned data access, callable actions, exit-condition logic) rather than canned quick replies — confirmed across the AI Employees docs and corroborated by Chatimize's hands-on review.
No independently measured or vendor-published resolution-rate figure exists anywhere we could find. heyy.io's homepage testimonials mention 'increased first-contact resolution rates' but give no number, and there's no independent review base yet to check that claim against.
Content sources (links, documents, text, Q&A) retrain automatically every 5-15 minutes with no manual retrain button, documented in Heyy's help center — genuine automatic learning from a knowledge base, not manual intent-building.
The product restricts the AI to trained/approved content sources, uses Boundaries guidelines to set hard limits, and explicitly steers live data (price/stock) to API actions instead of stale crawls — but no citation or source-linking feature is documented, so the AI doesn't show its work.
Flow Builder supports branching conditions (up to 10 AND/OR groups), delays, randomized A/B paths, sub-automation chaining, and AI-driven steps (AI Employee handoff, intention recognition, text transform) — genuine multi-step agentic workflows, documented in Heyy's automation guides and independently corroborated by a hands-on third-party review (Chatimize).
An 'AI Intention Recognition' automation action classifies a conversation into up to 20 custom-defined options (e.g. support/sales/complaint), which a builder could configure to flag frustration — but this is a build-it-yourself classifier, not an out-of-the-box sentiment/urgency detector; the product's 'sensitive chat' flag is a manual, human-applied tag, not AI-driven.
Inbox & Agent Experience
One Inbox surface across Live Chat, WhatsApp, Instagram, Facebook Messenger, and SMS, with a single contact card per customer showing channel, assignee, labels, notes, and every other chat thread that contact has.
Documented as a deliberate three-part system — an exit point that detects handoff intent, a Boundaries guideline that restrains premature escalation, and automation routing to a team inbox — with full conversation history preserved for the human agent.
Internal-only Notes (never sent to the contact) and assignment/team-inbox routing are both documented, but we found no evidence of an @mention feature specifically.
Quick Replies are a named, documented feature — searchable, one-click, reusable messages that can bundle text with an image, video, or document.
Native Integrations
No native Shopify connector exists. The docs explicitly warn against crawling Shopify as a content source for prices/stock and instead instruct builders to wire up their own Custom API action — real evidence of an absent native integration, not a documented one.
Same situation as Shopify: WooCommerce is explicitly named as a platform not to crawl for live data, with a custom, self-built API action as the documented workaround rather than a native connector.
The Live Chat widget's Installation tab includes a dedicated WordPress setup guide alongside plain HTML/JS, Webflow, Framer, Wix, and Squarespace — delivered as a universal embeddable widget rather than a native WP plugin, matching the 'website widget, not just a plugin embed' model this criterion rewards.
A Wix-specific installation guide for the Live Chat widget is explicitly listed in the docs alongside WordPress, Squarespace, Webflow, and Framer.
A Squarespace-specific installation guide for the Live Chat widget is explicitly listed in the docs alongside WordPress, Wix, Webflow, and Framer.
A Webflow-specific installation guide for the Live Chat widget is explicitly listed in the docs alongside WordPress, Wix, Squarespace, and Framer.
Heyy's webhooks docs explicitly describe 'connecting Heyy to tools like Zapier, Make, or n8n through your webhook endpoint,' and Chatimize's independent review separately lists Zapier and Make integrations as a pro — but this is webhook-based connectivity, not confirmed as a native pre-built trigger app in Zapier's or Make's own directories.
No named native CRM sync (HubSpot/Salesforce/Pipedrive) is documented. heyy.io's own FAQ says only that you can 'plug it into CRMs... using integrations or APIs' — i.e. build it yourself via the generic Custom API action, not a pre-built sync.
Commerce & Business Logic
Heyy's API-action documentation gives a worked example of a 'Check Product Stock' Custom API action mapping live in_stock/quantity/price fields, and explicitly names 'checking an order status' as a use case — real live-data access, though it requires the business to build and wire up the API action themselves rather than a pre-built order lookup.
A built-in default guideline template, 'Speak the customer's language' ('Always reply in the language the customer writes in...'), is documented in Heyy's identity/guideline settings, and the Live Chat widget supports LTR/RTL direction — but this is prompt-guideline-based behavior riding on the underlying LLM, not a dedicated auto-detect/translate engine.
Reporting & Scale
Real dollar figures are now published for all four tiers ($49/$149/$499/month plus custom Enterprise) on heyy.io/pricing, a real improvement over full opacity — but the page itself states 'additional charges apply for Credits & WhatsApp messages' without itemizing those per-unit rates, so total cost at volume still isn't fully predictable from the public page alone.
A full Custom API action builder (GET/POST/PUT/PATCH/DELETE, headers, body, JSONPath response mapping, mock and live testing) plus outbound webhooks are documented, and 'Full API access' is listed even on the entry-level Hobby plan — but outbound webhooks are currently limited to message events only, per Heyy's own webhooks documentation.
Pros
- Attribute permission model (Read/Share/Update, with Update requiring Read) is a genuinely careful design for avoiding accidental data leaks or bad writes to a CRM record
- Explicit, documented guidance against crawling live store data for prices/stock and pushing that to API actions instead shows real product thinking about hallucination risk
- Exit points are flexible beyond generic escalation — teams can define qualified-lead handoffs, refund-request routing, or resolution states, each independently wired per automation
- Multi-employee, multi-brand workspace support (separate identity, tone, and knowledge per employee) fits agencies or companies running several brands from one account
- Playground testing is built into the recommended workflow at every configuration step, not just as a final pre-launch check
Cons
- Base plan pricing ($49/$149/$499 per month) doesn't include credits or WhatsApp messaging costs — those are billed as separate usage-based add-ons that aren't itemized on the public pricing page, so real monthly spend at volume is hard to predict from the sticker price alone
- Independent coverage is still thin — one hands-on review (Chatimize) exists, but there's no sizeable independent review base yet to cross-check vendor claims against
- No native voice or email channel documented — coverage is Live Chat, WhatsApp, Instagram, Facebook Messenger, and SMS only
- Knowledge limits are quite small on lower tiers (3 MB on Hobby, 20 MB on Pro), which could be tight for businesses with large documentation sets
Best for
Our verdict
Heyy's AI Employee model is a genuinely different framing from a typical chatbot widget. The attribute-permission system (Read, Share, Update, with Update requiring Read first) and the explicit 'don't crawl your Shopify store for prices, wire up a live API instead' guidance both read like a team that has actually hit hallucinated-price problems before and built the product around avoiding them again. The seven-tab configuration surface is more setup than a plug-and-play widget like Tidio — you're closer to onboarding a junior employee than flipping a switch, and that's by design, not an accident. Pricing is no longer the mystery it was: Hobby is $49/month, Pro is $149/month, Ultra is $499/month, all published on heyy.io/pricing and corroborated by an independent Chatimize review — so you can now comparison-shop it against Intercom's published $29/seat or Crisp's $45/mo the way you can everything else on this site, with the caveat that credits and WhatsApp messaging are billed separately on top of the base price in a way that isn't fully itemized publicly. What's still thin is the independent review trail — one practitioner review exists, but there's no deep review history yet to check the vendor's own claims against. My honest advice: the pricing is now genuinely easy to evaluate up front, and the product design is genuinely sound — run the Playground yourself before deciding, and factor in that per-usage credit costs mean your real bill may run above the listed tier price depending on volume.
Frequently asked questions
What is an 'AI Employee' in Heyy, exactly?
It's a configurable AI agent tied to a workspace, built from seven parts: identity/tone, a knowledge base (Content), permissioned contact-field access (Attributes), shareable files (Assets), escalation/resolution logic (Exit points), callable tools like API calls and automation triggers (Actions), and behavioral Settings. All seven combine at reply time to produce each response.
Which channels can a Heyy AI Employee handle?
Employees are deployed into automations on Live Chat, WhatsApp, Instagram, and Facebook Messenger; Heyy also supports SMS as a messaging channel on the platform more broadly.
Can the AI Employee update customer data, not just answer questions?
Yes. With Update permission enabled on an attribute (which requires Read first), the employee can write new values to a contact record based on what the customer says — commonly used to turn an anonymous Live Chat visitor into an identified contact by capturing name, email, and phone.
How does Heyy keep the AI from quoting stale prices or stock levels?
The docs explicitly warn against crawling store platforms like Shopify or WooCommerce as static content, since a crawled page is frozen at index time. Instead, live data (prices, stock, order status) is meant to be wired up as a Custom API action that looks the value up at the moment a customer asks.
How does handoff to a human work?
Handoff is three pieces working together: an exit point that detects handoff intent (e.g. 'Escalate to Human'), a Boundaries guideline restraining the employee from escalating too early, and routing inside the automation that maps the exit point to a team inbox. The human then continues in the inbox with full conversation history intact.
How many AI Employees can I run, and what are the limits?
Per the documented plan-limits table: Hobby allows 1 employee (3 MB knowledge, 3 actions), Pro allows 2 employees (20 MB, 8 actions, 50 AI assets), Ultra allows 3 employees (50 MB, 12 actions, 500 AI assets), and Enterprise has higher, custom limits.
How much does Heyy cost?
Heyy publishes dollar pricing on heyy.io/pricing: Hobby is $49/month, Pro is $149/month, Ultra is $499/month (all billed monthly, with a lower rate available on annual billing), and Enterprise is custom/contact sales. Credits and WhatsApp messages carry additional usage-based charges on top of the base plan price.
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Company details — for context, not a scoring factor.
- Founded:
- 2024 (AppSumo deal listing gives Feb 1, 2024; StartupHub.ai's aggregator profile separately estimates 2022 — not independently reconciled)
- Headquarters:
- Tel Aviv District, Israel (per AppSumo deal listing and StartupHub.ai)
- Funding:
- AppSumo's deal listing describes Heyy as bootstrapped; StartupHub.ai separately estimates ~$2M raised across one round. The two sources conflict and neither is a primary filing, so treat both as unconfirmed.
- Employees:
- 1-10 (AppSumo); StartupHub.ai separately estimates ~6